House of Dreamers: The Immersive Experience Set To Be One Of Summer's Most Magical Family Days Out

If your summer holiday wish list includes something a little more imaginative than soft play and a little less exhausting than a theme park, House of Dreamers might be worth booking now.

Opening at Immerse LDN from 27 June, the hugely popular immersive exhibition arrives in London after attracting more than two million visitors across Milan, Madrid, Rome and Paris. Created by twin designers Elena and Giulia Sella, it's designed as a celebration of imagination, creativity and the power of dreaming big, with 16 interactive installations inviting visitors to step into entirely different worlds.

Children can wander through an enchanted forest of oversized, kaleidoscopic toadstools, watch their drawings come to life in the Magic Lab, swing through the clouds and dive into a giant pink ball pit. Meanwhile, adults will appreciate the beautifully designed spaces, immersive light installations and plenty of opportunities for memorable photo ops.

Among the highlights is an upside-down apartment designed to challenge your perspective, a heart-shaped tunnel dedicated to following your passions, and a new AI-powered Dream Machine that transforms visitors into their dream selves. No two visits are quite the same, thanks to DreamBand technology, which personalises the experience as you move through the exhibition.

What makes House of Dreamers particularly appealing is that it doesn't feel exclusively aimed at children. Like the best family outings, there's enough creativity, design and visual spectacle to keep adults genuinely engaged too.

With summer holidays just around the corner, consider this one for the family group chat.

House of Dreamers , From 27 June 2026 at Immerse LDN, Excel Waterfront