Meet Voshbon, The Freeze-Dried Beauty Brand Changing how we wash
If you’ve ever tried to pack everyone’s toiletries for a weekend away or attempted to maintain your skincare routine alongside bath time chaos, you’ll understand the appeal of a beauty brand that simplifies life and does good for the planet. Enter Voshbon, the world’s first freeze-dried, waterless, probiotic-powered skincare, haircare, and bodycare brand, now launching in the UK.
This week, Mother+ got to experience it first-hand, and it’s nothing short of revolutionary. At its core, Voshbon is solving two problems at once: the environmental impact of water-heavy beauty, and the logistical chaos of modern family life.
Traditional beauty formulas are up to 90% water—an increasingly scarce resource that’s expected to fall short of global demand by 40% within the next decade.
Voshbon’s answer is brilliantly simple. After six years of research, the brand has developed a high-performance freeze-dried formula—a process known as Zero-Water Lyophilization Technology which removes water entirely. The result? A potent, probiotic-rich product that stays preserved and powerful until you activate it with a splash of water at home.
Not a powder, but a science-backed revolution, each product transforms from fine granules into a creamy, luxurious foam. The formulas combine probiotics (to balance the skin and scalp microbiome) with targeted actives like niacinamide, ceramides, hyaluronic acid, vitamin C, and naturally derived botanicals including rosemary, lavender, camelia, and tea tree.
The effect is indulgent yet surprisingly efficient: ingredients remain undiluted and concentrated, delivering results that feel instantly nourishing. Each 75g bottle is the equivalent of a 750ml liquid product - and saves around 3.5 litres of water per bottle.
It’s not just eco-innovation, it’s everyday practicality. Compact, travel-friendly, and exempt from those 100ml liquid rules, Voshbon fits neatly into a family suitcase or gym bag. The gentle, natural formulations make it suitable for children and adults alike which is ideal for busy households that want fewer bottles and better results.
The range
Hair Wash (75g, £38.99): Choose from Repair (Argan + Marula), Brighten (Camelia + Quinoa), Volumize (Rosemary + Biotin), or Thicken (Coconut + Shea Butter).
Face Wash (40g, £39.99): Options include Nourish (Lavender + Hyaluronic), Balance (Rosemary + Ceramide), or Luminous (Niacinamide + Vitamin C).
Body Wash (75g, £29.99): Refresh (Vitamin E + Tea Tree) or Moisture (Lavender + Hyaluronic).
All Voshbon products are free from sulfates, silicones, palm oil, preservatives, synthetic fragrances, allergens, and animal by-products, and they’re produced with a longer shelf life and lighter footprint. For us, that means fewer compromises: high-performance beauty that saves time, space, and water, all while feeling like a little luxury in the day.
In an industry overdue for change, Voshbon isn’t just leading the next beauty trend - it’s redefining what conscious care looks like and we couldn’t be more excited for it.
For more information visit voshbon.co.uk | Instagram: @voshbon