m+style: European Fashion Brands the Stylish Mums Know About
Whether you're dashing from nursery drop-off to meetings, packing light for a half-term getaway, or just trying to look put together on minimal sleep, these European brands deliver wearable, polished pieces that don’t compromise on comfort.
From Parisian tailoring to Scandi knitwear and boho silhouettes, here are the fashion labels we're bookmarking for stylish, real life dressing.
MAJE (France)
Known for: city smart pieces with an elevated boho twist
Why it works: MAJE is a long-time go-to for mums who need to straddle office life, mum life and date night in one outfit. Look for their dresses, knits and jackets for instant polish.
Sézane (France)
Known for: great denim and Parisian vintage inspired pieces
Why it works: Sézane’s Parisian inspired collections and flattering cuts are ideal for mum life layering. Think relaxed denim, effortless knits and polished shirts you can throw on and go.
Stine Goya (Denmark)
Known for: bold colour, expressive prints
Why it works: On grey days or messy mornings, Stine Goya’s dopamine dressing cuts through the chaos. The floaty, forgiving silhouettes are surprisingly easy to wear.
Blazé Milano (Italy)
Known for: great blazers, Italian tailoring
Why it works: A brilliant solution for working mothers, the blazers, their signature curved blazers are perfect for elevating a simple outfit and a shortcut for looking like you’ve made an effort.
GANNI (Denmark)
Known for: playful prints, statement dresses
Why it works: GANNI brings joy to getting dressed. Their bold shapes and designs give outfits an edge while still being practical, and their iconic leopard looks just as good in the playground as it does at brunch.
ROTATE (Denmark)
Known for: standout partywear
Why it works: For when you actually get a night out ROTATE’s flattering, dancefloor ready dresses are made for fun, but often with stretchy fabrics and forgiving cuts that still feel good post partum and beyond.
Toteme (Sweden)
Known for: sleek, structured basics
Why it works: A fashion pack favourite and for good reason. Toteme’s outerwear, trousers and co-ords offer the polish of a power outfit with the comfort of a Sunday one.
Almada Label (Finland)
Known for: luxe knitwear and minimalist wardrobe staples
Why it works: Made with sustainable fabrics and designed for comfort, Almada’s elevated basics are perfect for work dinners and events when you want your outfit to emulate quiet luxury.