The Female-Founded Beauty Box That Takes The Guesswork Out Of Great Skin
There are no shortage of beauty boxes these days, but very few that genuinely make us want to part with our money. Most arrive filled with a handful of miniature products, a few things you'll never use and the vague intention of getting around to trying them one day.
REGIMES feels refreshingly different.
Founded by Adriana Furlotti, the female-founded beauty platform takes a smarter approach to skincare discovery. Rather than sending a random assortment of products, each box contains a complete routine designed to be used together, in the right order, exactly as intended.
In a beauty landscape saturated with trends, actives and endless product launches, there's something incredibly appealing about having the hard work done for you and for busy women, particularly mothers, that's where REGIMES really comes into its own.
When time is limited, skincare often becomes an afterthought. We buy products based on recommendations, leave them sitting in a drawer and never quite work out where they fit within our routine. This box removes that friction entirely, delivering a step-by-step regime that feels achievable rather than aspirational.
The latest launch, The Leanne Page REGIME, is one of the strongest beauty edits we've seen this year. Worth more than £235 and priced at just £49.99, it includes seven full-sized products from brands including Shiseido, Dr. Jart+, Kate Somerville, Gatineau and Ole Henriksen.
But the real appeal isn't simply the value, impressive though it is.
It's the fact that every product has a purpose. From cleansing and treatment through to hydration, protection and finishing touches, the routine has been thoughtfully curated to work as a complete system rather than a collection of individual products.
The packaging feels chic, the experience feels considered and, most importantly, it encourages consistency, something every facialist will tell you matters far more than chasing the latest miracle product.
It's perhaps no surprise that REGIMES has already sold more than 13,000 boxes and built a loyal following among beauty lovers looking for a more practical approach to skincare. For anyone feeling overwhelmed by beauty shopping, or simply looking to refresh their routine without spending hundreds of pounds building one from scratch, this is a genuinely clever buy.
The M+ Verdict:
One of the most thoughtful beauty concepts we've come across recently. Beautifully curated, exceptionally good value and ideal for women who want great skin without needing a spreadsheet to get there.